Footwear design and art direction for an original Vans premium footwear concept including digital campaign.

Made exclusively for The General stores in New York City, the new Grosgrain Slip-On style is informed by the Ivy styling and moccasin-like construction and comfort of the classic loafer, with a deco top-stitch detail and a striped grosgrain band. 

A soft, collapsible heel converts the Slip-On to a loafer style “slip-in”, folding down to a premium calfskin leather insole. The shoe has a modern, relaxed feel fabricated in washed canvas in summer colors, with a true white outsole and a classic Vans waffle tread.

Photographed by Richard Quintero in Manhattan, New York.